Third
Thursdays

Breathing New Life into a Familiar Event

Historic Downtown Gallatin's Third Thursday series, a monthly summer music and food event, had seen attendance gradually taper in recent years. The Main Street team partnered with GSDC to reintroduce the event to the community through a comprehensive rebrand and coordinated social media campaign. The refreshed identity and targeted promotion delivered measurable results, with increased online engagement, local news coverage, and week-over-week growth in attendance throughout the series. At the close of the engagement, every asset was packaged and handed off to the Gallatin team, ready for them to carry the momentum into the following season on their own.

Project Goals

  • Reverse the attendance decline

  • Rebuild local awareness and word of mouth

  • Grow online engagement around the event

  • Drive foot traffic and revenue to downtown businesses

  • Leave the team with content they could run themselves the next season

Client

Historic Downtown Gallatin

Services

Branding
Photography
Social Media Design
Print Design
Campaign Planning
Marketing Support

Branding

The new Third Thursday logo pays homage to downtown Gallatin, pairing a skyline of the historic square with a guitar silhouette that nods to the event's live music. To reinforce the connection to Historic Downtown Gallatin's broader identity, the mark was built using the organization's established brand colors and typography, keeping the event unmistakably part of the Main Street family.

While social media drives much of today's event promotion, traditional print still carries real weight in small-town America. To reach the community at street level, we designed a series of posters and banners that brought the new Third Thursday identity into shop windows, storefronts, and gathering spots across downtown.

Marketing Materials

To keep promotion consistent without adding to the Main Street director's workload, we delivered a pre-packaged set of social media posts covering the weeks leading up to and throughout the series. Each post was ready to publish as scheduled, with messaging and visuals already aligned to the new brand, no guesswork required.

Social Media