Nerds with a Passion for Creative Stewardship

Good Sign Design Co. started in a basement. One guy, some tools, and a lot of small businesses in Columbia, TN that needed signs done right without a lot of runaround.

That grew. People started coming back not just for signs but for everything else that goes with running a business that looks like it has its act together. Logos, banners, apparel, city projects. The work got bigger and so did the partnerships.

These days we spend less time chasing one-off jobs and more time being the creative department for businesses and cities that don't want to hire one. If you've got a project today and another one coming in three months, that's the kind of relationship we're here for.

We work in person. We answer the phone. We've built things with our hands and designed things that ended up on city streets. We're based in Columbia and work throughout Tennessee and beyond.

A smiling man with a beard and mustache outdoors, wearing a checkered shirt, standing in a green park.
Side profile of a man with long hair, glasses, a black cap, wearing a green shirt, sitting in an indoor space with shelves and security cameras in the background.
A woman and a young boy smiling near a riverbank in a wooded area, with the boy showing his muddy hand.
A woman with long wavy light brown hair smiling at the camera, wearing a black floral dress, indoors with blurred background.

Bryson Leach

Owner | Creative Director

Born and raised in Columbia, Tennessee and Bryson has heart for pouring his creativity into every facet of his community. For more than 15 years he’s worked as a graphic artist, creative entrepreneur. From starting a screen printing business in high school to opening a craft-centric mercantile, Needle & Grain with his wife, Susan, building great ideas is in his blood and wants to share it with everyone.

Thomas Morgan

Production Lead

Joining the team at the end of 2023, Thomas has been a huge asset in helping expand our capabilities in the sign services! When he’s not whippin up your next sign he’s hanging with his family or touring with his band Friendstore.

Susan Leach

Owner

More like chief realistic officer. Susan helps our team from going too crazy with the ideas or getting too full of a workload. Folks like Susan help us serve you better.

Laurel Dameron

Copywriter | Editor

Laurel is our newest team member bringing the good word to all the work we do! From writing to editing to helping us layout the stories of our projects for our clients. You can expect her to furiously research your project to make sure we approach everything with your brand’s voice.