Nerds with a Passion for Creative Stewardship

Good Sign Design Co. started in a basement. One guy, some tools, and a lot of small businesses in Columbia, TN that needed signs done right without a lot of runaround.

That grew. People started coming back not just for signs but for everything else that goes with running a business that looks like it has its act together. Logos, banners, apparel, city projects. The work got bigger and so did the partnerships.

These days we spend less time chasing one-off jobs and more time being the creative department for businesses and cities that don't want to hire one. If you've got a project today and another one coming in three months, that's the kind of relationship we're here for.

We work in person. We answer the phone. We've built things with our hands and designed things that ended up on city streets. We're based in Columbia and work throughout Tennessee and beyond.

A woman and a young boy smiling near a riverbank in a wooded area, with the boy showing his muddy hand.
A woman with long wavy light brown hair smiling at the camera, wearing a black floral dress, indoors with blurred background.

Bryson Leach

Owner | Lead Creative

Born and raised in Columbia, Tennessee and Bryson has heart for pouring his creativity into every facet of his community. For more than 15 years he’s worked as a graphic artist, creative entrepreneur. From starting a screen printing business in high school to opening a craft-centric mercantile, Needle & Grain with his wife, Susan, building great ideas is in his blood and wants to share it with everyone.

Susan Leach

Owner

More like chief realistic officer. Susan helps our team from going too crazy with the ideas or getting too full of a workload. Folks like Susan help us serve you better.

Laurel Dameron

Project and Communications Manager | Copywriter

Laurel’s the writer and editor behind the stories we tell for our clients, and the steady hand keeping projects on track, from kickoff to final delivery. Expect her to furiously research your town, your business, and your audience so that every word we put out sounds like you, not like us. If you get an email keeping things moving or a draft that nails your brand's voice on the first pass, that's Laurel.

We also work with a crew of trusted and talented contractors that help us make your work look its best. The more the merrier!